client
Um Grau e Meio
Um Grau e Meio
deliverables
Strategy
Naming
Visual Identity
Strategy
Naming
Visual Identity
UM GRAU E MEIO
Um Grau e Meio develops intelligence to combat forest fires, reduce carbon emissions, and preserve natural and private patrimony. The visual identity expresses the brand's positioning through colors that go against the usual green for sustainable brands, bringing the sense of urgency that the subject demands, with typography that speaks loudly about the need for action and the use of photographs that remind us of what really matters: all life on earth.
Everyone knows that we're in the midst of a climate crisis. In Brazil, forest fires are responsible for more than 70% of CO² emissions.
They're a major threat to the planet's biodiversity, represent serious risks to human health, and result in million-dollar losses of natural and economic patrimony.
Facing these challenges, the purpose of Um Grau e Meio is to "Watch over life on earth", develop intelligence to combat forest fires, reduce carbon emissions, and preserve natural and private patrimony.
Developed by Mandalah Inovação Consciente, the visual identity expresses the brand's positioning through colors that go against the usual green for sustainable brands, bringing the sense of urgency that the subject demands, with typography that speaks loudly about the need for action and the use of photographs that remind us of what really matters: all life on earth.
thank you!
